About Asif.. In search of my own Identity, I found the word - Quality, this is how we describe our designer of the week. Asif Sheikh. Asif Shaikh was born in Ahmedabad, a city know for its rich textile culture and heritage. Though educated in Interior Design, Asif’s true love and passion is emboidery. From exquisite metal to resham, Asif has the expertise and knowledge to fashion them all. With his background and aesthetic, he has managed to fuse fabric and embroidery into art pieces each as unique and breathtaking as the other. Asif was chosan to revive the Paris gara embroidery for UNESCO-PARZOR and alsoby Victoria and Albert Museum, London for reviving 18th century aari work. He gives a contemperory look to his creations with traditional embroidery. He has also used traditional embroidery in modern style and has created garments in Bandhani, Ajrakh print, Chikankari, Kamdani, Kalamkari, etc. Asif’s list of products include women’s wear, men’s wear and home furnishings and accessories. Each product is designed meticulously, befit for royalty. His list of clients include local, national as weall as international individuals. As an artist he dose Pencil striplings drawings in his free time. Owner of his private label Asif’s, he also supplies his products to stores like Amethyst, Chennai and Creative Bee in Hyderabad. Recently Asif has ventured into design of the events for his selective clientele. Asif is previewing at the Lakme Fashion Week, Oct 09. You will be able to see more of Asif’s signature Katchi work drapes here.  We wish Asif ALL THE VERY BEST!! For details about Asif Sheikh please contact - customercare@arimmira.com