Anamikaa™ tryst with design and style began with the Damania Fashion Award in 1995 which jumpstarted her career, and saw the beginning of the label ANAMIKA KHANNA™. With colour, craft and texture as her forte, trousseau wear is naturally her area of specialization. Her look is global with ethnic Indian craft as her mainstay. Anamika’s international label, Ana Mika has been showcasing at the London Fashion Week and at trade shows in Paris, Singapore, New York and Los Angeles. The year 2007 came with an invitation to showcase the brand at the Paris Fashion Week, the first for any Indian designer. She retails through her flagship store in Kolkata, Carma and Ogaan (New Delhi), Ensemble and Kimaya (Mumbai), Evoluzione (Chennai) and Elahe (Hydrebad).